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When André Techelistcheff joined Beaulieu Vineyard in 1938, he tasted the de Latour family’s private wine – what they called “Private Reserve” – from the 1936 vintage. This Cabernet Sauvignon-based wine was so distinctive that Tchelistcheff insisted it be bottled and sold as the winery’s flagship offering. In 1940, Beaulieu Vineyard released the first vintage of Private Reserve and named it in our founder’s honor. The resulting wine became the first release of Georges de Latour Private Reserve Cabernet Sauvignon, a wine that was destined to become Napa Valley’s first “cult” Cabernet. In 70+ years since, Georges de Latour Private Reserve Cabernet Sauvignon has become the benchmark of Napa Valley Cabernet as one of the most collected American wines.